Introduction
A lot of people find the services they want through google maps. They type in what they are looking for, and stores, restaurants and services close to their location pop up. Logically, they search for the most local and easily accessible company, because they know they will have to go there, and spend time and energy on the journey.
But proximity is not all. Most people will only look at the Google Maps profiles for seconds, and if they don’t like what they see, they will click away and find another company. It is your job to make sure the seconds spend on your google maps-profile are compelling, easily navigatable and clear. You must make these seconds count.
In this post we will look at four things that are important on your Google Maps profile:
- Photos
- Reviews
- Contact information, and
- Website reference.
1. Photos
If the photos are not appealing to the customer, they are less likely to ask for your services, especially if there are more options to choose from. The photos should be inviting, warm and atmospheric. Or, if you want to build trust and convey competence, the photos should reflect what amazing projects you have already finished and show clean and professional workmanship. Of course it is best to get both, but the focus should be on one or the other.
With the conveying of atmosphere or competence, the reviews are also of great help.
2. Reviews
Reviews are an integral part of building customer trust and convincing the customer it is best to choose you to fulfill their needs. Of course you do your best at providing services, but if you have little to no reviews yet, the best way to ask for them is in person. Face-to-face, people are way more likely to respond to your request, especially if they are content or excited about the things you offer. If you have genuine contact with your customers, they will be more than happy to help you.
The next best thing is to send an email wherein you include a link, so they are directly transported to the place where they can describe their experience. Make sure the customer knows how important it is to you that they give feedback and give reviews.
If you do have reviews online, make sure to answer to every one of them, irrespective of whether they are good or bad. It shows your involvement and appreciation for feedback, and it gives your profile a way more personal feel.
Last but not least, pay attention to what people are saying. If you get a lot of feedback on certain issues, make sure to fix them. Reviews are not only for the people who might get involved with you, they are also an important way for you to find out what your customers value.
3. Contact information
The possibility to get in contact is for some people of the essence. Some people never go anywhere without calling first. They want to make sure that there is enough space; that the company sells the services they are looking for and if they like the vibe. Others want more detailed information via email or want to contact you in other ways. If they have to search for this information, it is less likely they will contact you.
4. Website
Some customers want to see a website. They want to be able to scroll through your content to make their mind up about the brand. Your website is where all the information about what you do, the people who work in your company and your contact information comes together. You need a website where the information is readily available, that is easy to navigate and that has clear ways for your clients to reach you. For a lot of people, the pricing is also a necessity: they want to see what it will cost, often before they are willing to pick up the phone and call.
Conclusion
Although these four points won’t be necessary to everyone, every business has clients/customers that need this information for their decision making. Lacking in one of these information services, will lose you potential buyers. Making the information readily available, means an atomization of inflow that could otherwise cost a lot of money on advertisement. At WagnerWeb, we specialize in creating an online profile that strengthens your trustworthiness, your inflow of customers and your ability to convert them. If you are not sure how to do just this, please do not hesitate to contact us, so we can start (improving) your profile today 😊.